City and Docklands - One West Point

Published by Drawbotics -

Developer: City & Docklands specialise in developments across key growth areas and regeneration sites in London. Their experience spans the successful completion of 17 developments and the delivery of 2654 homes with a further 4000+ under management

Development: Located in the heart of the OPDC redevelopment, One West Point consists of 701 units across 4 blocks, with the largest block being W54 standing at over 50 floors.

Challenge: Provide sales agents with the marketing tools required to offer a first-class buyer experience, both online and in person - inform, inspire, engage.

Strategy: We created a REVO that agents could use as a major selling/conversion tool. The detailed REVO can be used to illustrate the major selling points and unique features of the development. Drawbotics REACH allows sales agents to quickly and easily move across all elements of marketing collateral.

Results: An innovative and robust sales deck created by Drawbotics, curated by the City & Docklands. The sale deck which is navigated via Drawbotics REACH, is easily accessible to sales agents across the globe both online and in person.

“Drawbotics effortless manner in dealing with our large scale, project has been a delight for us.” Ian Cohen - Sales Director

Drawbotics REACH:

A consolidated digital environment that sales agents can use to hold structured and engaging conversations. Drawbotics Reach can be used in sales suites/exhibitions and has its own integrated online meeting functionality, designed specifically for presenting new build developments.

The marketing collateral accessible to the sales agents includes:

• REVO
• Interactive virtual tour
• Internal & External CGI's
• Press Coverage booklet
• Development video
• Brochure
• Fact sheet
• Development Website

REVO

By producing a REVO unit finder, we enabled sales agents to take potential buyers on a journey through the One West Point development in a way that is unachievable using a traditional physical model alone.

• 360° 3D floor plans
• Integrated apartment views
• Amenity layout & CGI
• Local points of interest (transport links)

Website

Easy to navigate with rich media content, means buyers can enjoy researching the development in their own time.

• Mobile friendly
• Easy to navigate
• REVO integrated
• Lead generating

Video

Seamless CGI Drone integration puts the scale of the development into perspective.

https://vimeo.com/441566057

Insights

The insights module enables easy monitoring of the ongoing sales & marketing process. Data visualisation makes identifying trends and tracking progress quick and simple

• Monitor REVO activity to identify most & least popular unit types
• CRM leads manager
• Track leads from REVO & Website
• Listing manager (sold vs available units)
• Track sales over time

Get in touch

xsxcResidential projesdfct developed by City & Docklands

London, United Kingdomsdf

Residential project developed by City & Docklands

London, United Kingdom

Here at Drawbotics we're helping developers sell faster and smarter, whilst improving their buyers experience. We provide sales teams with the tools they need to face a constantly evolving market.

Drop me a message to discuss the ways we can digitally transform the way you bring projects to market

 

Email - [email protected]