From an abundance of in-house creative ideas to the research needed to support them; through to professional writing and distribution to thousands of dedicated property, business and consumer journalist, Properganda achieves mass coverage for its clients in such publications as the FT, the Times, Telegraph, Evening Standard, City AM, tabloids, trade press and on radio including the BBC, TalkRADIO and more.
PR equals exposure. Which in turn means more website traffic and leads. Plus, significant third party validation for your brand. And, importantly, a huge boost to your SEO ranking with Google via the mentions and links that we generate.
Yomdel are the pioneers of intelligent, 24/7 live chat in the UK and offer a suite of products that improve customer experience.Prior to PropergandaPR’s first involvement in August 2018,
this leading live-webchat company had received very little press coverage.
Ok so let’s get this out of the way first as I really must pay homage to my trolls that love to remind me of this, albeit of course from behind their twitching digital curtains of anonymity.
Cuckooz Nest is London’s first fully-flexible, Ofsted-registered nursery with integrated workspace for parents and children under two.We started work with the founders of this company in December 2018. Their business is two-fold – serviced apartments in the trendy areas of London, competing with hotels and AirBnB; and a co-working space in Farringdon.
Emoov purchased the business of Urban.co.uk, an online letting agent, in June 2018.Urban had received almost no press coverage since inception in 2009 and was little known outside the industry itself. As a B2C brand that relied upon landlord and tenant enquiries to fuel its revenue and growth, PR was essential to create awareness, build the brand and its SEO. And would be far less expensive to execute upon than throwing cash at Google Adwords and Facebook.
Warning – This is a gratuitous, self-congratulatory article. We’re going to gush for a few minutes… Bear with us.When James and I set up Properganda as a PR agency we had high hopes for the business. We wanted to achieve for other property businesses that which we had achieved for Emoov in gaining huge coverage, raised awareness, increased credibility and trust and, importantly, higher domain authority from Google in order to increase website visits and revenue whilst lowering customer acquisition costs by ranking well for search terms naturally.
In 2006, when I first started to evangelise about ‘the future of estate agency being online’, I was convinced that democratisation, commoditisation and cheaper fees facilitated by centralisation, technology and the consequential cost savings, would prevail.After trying rather hard for ten years to bring this about via Emoov, it turns out that I was wrong, at least in part.
In 2006, when I first started to evangelise about 'the future of estate agency being online', I was convinced that democratisation, commoditisation and cheaper fees facilitated by centralisation, technology and the consequential cost savings, would prevail.After trying rather hard for ten years to bring this about via Emoov, it turns out that I was wrong, at least in part.