https://www.thelandsite.co.uk/professional-services/129-propergandaFinsbury, London EC2A 1AF, UK[email protected]https://www.thelandsite.co.uk/files/members/b515ebd390dc11e99218024b03131eda/324-5d0755bf9cdef871567156.png
Properganda
Properganda PR is the only PR agency focussed purely on helping the property industry gain mainstream media coverage, set up by highly experienced property experts.
Yomdel are the pioneers of intelligent, 24/7 live chat in the UK and offer a suite of products that improve customer experience.Prior to PropergandaPR’s first involvement in August 2018,
this leading live-webchat company had received very little press coverage.
Ok so let’s get this out of the way first as I really must pay homage to my trolls that love to remind me of this, albeit of course from behind their twitching digital curtains of anonymity.
Cuckooz Nest is London’s first fully-flexible, Ofsted-registered nursery with integrated workspace for parents and children under two.We started work with the founders of this company in December 2018. Their business is two-fold – serviced apartments in the trendy areas of London, competing with hotels and AirBnB; and a co-working space in Farringdon.
Emoov purchased the business of Urban.co.uk, an online letting agent, in June 2018.Urban had received almost no press coverage since inception in 2009 and was little known outside the industry itself. As a B2C brand that relied upon landlord and tenant enquiries to fuel its revenue and growth, PR was essential to create awareness, build the brand and its SEO. And would be far less expensive to execute upon than throwing cash at Google Adwords and Facebook.
We’re rather good at gaining media coverage for our clients and that’s generally in the form of digital and print media coverage, the former being our real goal in helping boost and sustain search engine performance by way of improved key-word ranking.
We like a challenge and so when Marc Gershon of WinMyDreamHome.com was referred to us by an existing client, we were intrigued.Marc is a property developer and has refurbished a house in Kentish Town, London – value £2.1m.
Elsewhere on this website we bang on about how gaining PR coverage feeds SEO.What’s SEO? It means ‘search engine optimisation’ and is the thing that determines where your website ranks in search pages according to Google.
Warning – This is a gratuitous, self-congratulatory article. We’re going to gush for a few minutes… Bear with us.When James and I set up Properganda as a PR agency we had high hopes for the business. We wanted to achieve for other property businesses that which we had achieved for Emoov in gaining huge coverage, raised awareness, increased credibility and trust and, importantly, higher domain authority from Google in order to increase website visits and revenue whilst lowering customer acquisition costs by ranking well for search terms naturally.
In 2006, when I first started to evangelise about ‘the future of estate agency being online’, I was convinced that democratisation, commoditisation and cheaper fees facilitated by centralisation, technology and the consequential cost savings, would prevail.After trying rather hard for ten years to bring this about via Emoov, it turns out that I was wrong, at least in part.
In 2006, when I first started to evangelise about 'the future of estate agency being online', I was convinced that democratisation, commoditisation and cheaper fees facilitated by centralisation, technology and the consequential cost savings, would prevail.After trying rather hard for ten years to bring this about via Emoov, it turns out that I was wrong, at least in part.
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