The announcement of a Stamp Duty holiday in England & Northern Ireland on properties up to £500,000 until the end of March 2021 will deliver a significant boost to the retail sector.
The current upheaval the world is facing today has not only caused lasting impacts on the way people work, but also how they live and their future choices of where they want to reside.
Lockdown has delivered an uplift for online retailers that no channel promotion could ever provide. Every sector and category has seen all of their Black Friday and Christmas Day peaks arrive every day for a sustained period.
Retailers are now beginning to find their feet with adapted store safety procedures whilst customers are starting to become used to the different protocols. In spite of the introduction of safety screens and sanitisation processes, footfall is undoubtedly distinctly lower than prior to lockdown.
A recent survey by Dynata* found that only 10% of people planned to visit a non-essential retailer when they re-opened. A third said that they intended to go, but not straight away while another third said they would not return “for some time”.
According to Springboard* retail footfall in England increased by 45% last week as the latest round of lockdown easing took effect. However, with the year on year drop an eye watering 54%, prioritising marketing to attract those customers with the propensity to spend is essential.
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