Why property investors should look to Bromley-by-Bow - a fast-developing area of East London

Posted by Knight Frank Newcastle on 5th July 2019 -

Why should I be interested in this area of London?

In short, it's an area that's quickly rewriting its profile and maturing into one of the capital's most exciting new areas in which to live, work, study and play. 

The Olympics kick started growth in this part of East London, with the legacy of stellar transport connectivity and world-class leisure infrastructure sending prices rocketing 82% in the last five years in Stratford.

The wider area of East London, including Stratford and Bromley-by-Bow, has become a beacon for city workers, creatives and entrepreneurs, all demanding competitively-priced homes with rapid journey times.

This makes for strong capital growth prospects and gives confidence to buy-to-let investors, as these professionals demand high quality rental properties.

At a glance - the figures:

• 82% property value increase in Stratford over a five year period
• 4% property value growth in 2019
• 67% increase in home values in Bromley-by-Bow over a decade
• 13% predicted growth in rental yields
• 72% of high status buyers in the borough of Tower Hamlets
• 50,000 new  jobs bringing in a new pool of tenants
• 40,000+ new homes to be created
• 12.8% projected population growth between 2018 - 2029

Where exactly is Bromley-by-Bow and the wider Lower Lea Valley area?

The area running north to south from Stratford to Canary Wharf is known as the Lower Lea Valley in East London. Bordering Stratford, Bethnal Green and Canning Town, Bromley-by-Bow is a fast-developing district in the London Borough of Tower Hamlets in the Lower Lea Valley.

What does the area already offer residents and investors?

Underpinned by steady house price growth and the arrival of enhanced transport links, job opportunities, sports and leisure facilities, and culture and education offerings, the area offers investors excellent property investment/buy-to-let opportunities.

Attracting new residents is:

• London’s “Green Lung”, with 10,000 acres of regional parks
• World-class leisure facilities including the Queen Elizabeth Olympic Park and the London Aquatics Centre
• Waterways criss-cross the area (and water vistas have been reported to add 24% to the value of a property), with redevelopment opening previously inaccessible river frontage now re-designed to enhance the built environment through nature trails, biking, walking and running paths
• Crossrail The Elizabeth Line opens 2020
• The London Olympic Stadium
• Westfield Shopping Centre
• Lea Valley Tennis and Hockey Centre
• Lea Valley Velo Park – The cycling centre on Queen Elizabeth Olympic Park
• Here East - Here East brings together business, tech, media, education and data in the pursuit of innovation
• Copper Box Arena - multi-sport venue in Hackney Wick
• International Quarter - Linking future-focused workplaces, welcoming new homes, and a diverse range of shops, restaurants, and culture, IQL connects people, places, and businesses in innovative ways
• London Aquatics Centre
• Three Mills Film Studios
• Three Mills Green and Three Mills Island

Coming soon to the area…

• Four new university campuses are opening, including a new home for UCL, London’s oldest university, UAL and Loughborough University London
• Big name businesses are setting up home in the region including Revenue & Customs, BT Sport and Transport for London bringing large-scale employment
• The Mayor of London has committed £1,1bn to a new cultural and educational hub dubbed the East Bank. That will bring the BBC, London College of Fashion, Sadler’s Wells, English National Ballet and the V&A to the area, and a new generation of London talent along with it
• MSG Sphere - The Madison Square Garden Company (MSG) wants to transform an undeveloped site in the heart of Stratford, East London, into MSG Sphere – a state-of-the-art music and entertainment venue that will pioneer the next generation of immersive experience
• Sugar House Island - a 26-acre mixed-use, live/work neighbourhood bounded by water, with over three acres of parks, squares & yards, and a fantastic riverside walk

Are there any stand out developments to invest in?

Along the River Lea and into the Olympic Park, is and area set to provide a significant proportion of London’s new housing over the coming decade and beyond.

Three Waters -  new homes by developers Mount Anvil and Peabody, is at the heart of this zone of opportunity.

Taking inspiration from the tranquil surroundings of the three conjoining waterways; Bow Creek, the River Lea and the Limehouse Cut, one, two and three bedroom apartments at Three Waters offer cityscapes with unrivalled headspace - a raised garden, roof terrace and generous private balconies offer views of The City, and with water surrounding the properties, you’ll enjoy triple the tranquillity.

At a glance

• Waterside living in the heart of Bromley-by-Bow, the capital’s fastest-growing area

• Zone 2 living with Zone 1 journey times, and the Tube less than seven minutes’ walk away

• Raised garden, roof terraces and private balconies crafted for City views

• 24-hour concierge, private screening room and waterside café

• Interiors crafted to help you thrive – traditional red brickwork and statement herringbone flooring nod to the area’s industrial heritage.

Thinking about moving to or investing in Bromley-by-Bow? Find out more about Three Waters  - the exciting new waterside development in the heart of London's regeneration zone.