8 Reasons Why Buyers (and Agents) Prefer Virtual Tours over Video
Posted by BoxBrownie.com on 22nd July 2022 -
Before the pandemic, 360° Virtual Tours were a fringe element of real estate marketing, often reserved exclusively to market luxury properties. During this not-so-long-ago era, there was even confusion as to what constituted a Virtual Tour - some agents reported submitting images to a provider only to have a slideshow returned to them; some clients reported asking their agent to provide a Virtual Tour and discovering that the agent had posted a video walkthrough instead.
Now that the 360° Virtual Tour has become so crucial to real estate marketing, most buyers, sellers, and agents know the differences between a slideshow, a video walkthrough, and a Virtual Tour. And now that these differences are clearly understood, it has also become clear that property buyers and real estate agents prefer 360° Virtual Tours by a wide margin over the other options.
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