7 Tips for Selling Real Estate in a Buyers Market

Posted by BoxBrownie.com on 21st September 2022 -

The funny thing about a 'buyers market' is that there are fewer buyers to be found. This is generally not good news for real estate agents. But even if the market is cooling down, there remains one piece of encouraging news: we know where the buyers are.

National Association of Realtors' (NAR) latest Home Buyers and Sellers Generational Trends Report has revealed that almost 100% of home buyers begin their search online. 

Knowing this, agents have a clear indication as to where their real estate marketing efforts need to focus. 

This post will offer some handy tips on how to focus your online real estate marketing efforts to attract maximum attention to your listings. 

There might be fewer buyers out there right now, but knowing where they are searching for property is a huge advantage that did not exist in the days preceding the digital age. 

They are online and they are looking. The best way to meet them is to wow them with your online real estate marketing. 

1) Don’t wing it, create a marketing plan for each listing

Let’s face it, over the past few years, the real estate market has been so hot that agents have not needed to focus too much on marketing strategies for their listings. When there are far more buyers than properties, the buyers are forced to compete harder to secure a home, creating an environment where some agents relaxed a little on their marketing efforts. 

The point, click, post to the MLS, and let the offers roll in approach was a prevalent ‘marketing strategy’ in the business. 

This approach might not have spawned the overseas bidding wars that agents who posted 360° Virtual Tours enjoyed, but the market was so hot over the past two years that even agents who didn’t put much effort into their marketing enjoyed increased sales at unbelievable prices. 

Now the buying madness seems to have subsided. This means that now is also the time when a marketing plan for each separate listing can really make a difference. 

It's never been so important to devise a marketing strategy based on the unique qualities of each property you take to market. 

Regardless of the nature of the property you are trying to sell, each marketing strategy should:

To continue to read this Click Here